Why are we doing what we do – how we differ from our competitors

What do we do:

Our mission is to democratise leadership such that any individual can gain meaningful evidence based insights into their abilities to help the develop as a responsible leader.

Why do we do it:

We wish to democratise leadership.  Leadership is about taking responsibility for ones actions in whatever field one is in and indeed at whatever age. Taking responsibility cannot begin without insight and the first step to that is understanding oneself, how others perceive one and how one compares to others.  Our tool provides the ability to gain those insights in a way that is free for educators to use within their programmes and for individuals to use over their lifetime.   While we will seek to offer additional paid for features such that we can make the tool sustainable the premise of the tool is that it will remain free.  Enabling a wider spectrum of society and leaders to access this tool we become able to initiate societal change where individuals at all levels and all fields can access knowledge and crucially personal insights into their own leadership to allow them to develop and lead responsibly.  

How are we different:

We use scales that are widely available for academic use meaning that the scales have been robustly tested to ensure the validity and reliability of their claims, not just by the authors themselves but also by others in their research, across a variety of populations, industries, countries and cultures.

The instruments we use are those that have been scientifically validated through robust scale development included publication in peer reviewed journals, giving a degree of outside scientific scrutiny to the claims made.   Equally the publication of the scales and the data behind their validation means that other academics have been able to work with the scales to test their predictive qualities – i.e. you can measure these aspects related to leadership but that doesn’t mean they actually impact performance and other outcomes.  

Lots of commercial leadership assessment tools are deliberately proprietorial over their data, because that’s how they can make money.  In so doing they lack transparency and the ability for others to test whether the claims they make over their instruments are valid and reliable.   Often, they lack any scientifically valid evidence that their instruments measure anything meaningful, leading to fancy graphics and charts but derived from ‘garbage in, garbage out’.   

Commercially available scales, where they may provide 360 feedback and purported by externally untestable claims of validity and reliability, are also beyond the realms of use for most academics, workshop facilitators and individuals that do not operate within the top echelons of the corporate world.  Thus, making improving leadership an elite exercise.  

We want to change this.